About
Company
Team Rethinking Urbanism Pvt. Ltd. (TRU) is a group of highly competent professionals from different fields and locations with a motive to change the urban development scenario by developing new greenfield cities including Mega cities based on the book “Rethinking Urbanism- a step towards golden era” authored by Pradeep k. Saxena a member of TRU. Solutions for existing cities are also delivered. The core team is working for 10 years before forming the company. The concept developed by TRU is a blend of traditional wisdom with modern technology.
The concept is the replacement for Rational Urban Planning (RUP) 1891 onwards, (Modified in 2015), the RUP is being used for existing and greenfield city plans everywhere in the world. However, it is now realized by all that the present-day urban problems are the result of this inhuman philosophy. Now the RUP is considered to be a failure in a very short time, as the life of all cities is very long (we know Indian cities planned before have stood the test of time in a much better way). Now with the efforts of TRU, India has a much superior alternative and is ready to export services in urban planning.
Objectives, Vision, Mission & Core Values
Objectives
By implementing the concept, TRU will contribute and bring about the following positive changes in India narrative:
- Converting natural migration into a boon for the economy.
- Financial independence for cities with nominal support of the state.
- Drastically reducing urban encroachment of arable land by 99%.
- Pollution-free cities with a strong infrastructure.
- The market for all rural products within 1.5 hours distance.
- Substantially bringing down the cost of urban infrastructure and built units.
- Slum-free cities with affordable bigger houses for the poorest citizens.
- Quality education and health services for rural India.
- Grahini as the prime mover of the economy.
- Very low start-up cost for young entrepreneurs for self-employment, business & industries.
Vision, Mission & Core Values
- Vision statement - To develop Modern, Eco-friendly cities blending technology and Indian traditional wisdom. The safe, secured, socially interactive cities to have a healthy layout and design to promote economic activities with low start-up costs. A vision to deliver quality and value on par with the best.
- Mission statement - Impeccable commitment to quality, truthfulness, and transparency towards our customers and stakeholders. To leave the earth greener, the atmosphere cleaner, and the environment healthier.
- Core Values - To act as a catalyst to uphold and enhance our social, moral, cultural values through town planning and architectural practices. To enhance customer and stakeholders’ value. To follow the highest standards in preserving the environment and respecting the laws governing development.
Research, Training and Financial collaborations
TRU - MANIT Research and Training Cell
Institutional Collaboration between Maulana Azad National Institute of Technology (MANIT) Bhopal (MP) and Team Rethinking Urbanism (TRU) New Delhi. 'TRU' and 'MANIT' will jointly promote academic and educational association to-
- Enhance creative thinking and novelty/ originality of planning and ideas at all stages of education.
- Jointly explore possibilities of research and consultancy in architecture and planning.
- Planning and design for changing social, economic, and market trends.
- Continuously update knowledge & curriculum for changes and forces of the market with reference to urban planning and design.
- Sensitize students, faculty, and professionals for contemporary global planning issues.
- Develop skills in policy formulation, research and evaluation, design, and communication.
- Find the means to create a better and more sustainable future.